Why you should use empathy in business: Is there a place for empathy in the workplace? Google recently identified empathy as THE difference maker. Why is empathy important in business and what does these new statement from Google and Adobe mean for business? In this video Joshua Freedman, Six Seconds' CEO, talks about why you should use empathy in business, and explores 3 obstacles leader face that will help you understand how you can use empathy to get better results for yourself for your team and for your organization.