Empathy for Business

The Importance of Empathy in Today's Volatile Culture

Apologize


I’ve been on Doug Wojcieszak’ email list for a few years now. Doug is the Founder and President of Sorry Works!

Their mission is laser focused:

“To advance the disclosure and apology movement to benefit patients, families, doctors, and nurses in both acute and long-term care as well as the healthcare, insurance, and legal professionals who support them.”

In his essay about the importance of empathy in today’s volatile Culture, Doug references an article written by Richard Levick called Amazing Grace. It’s probably best to let Doug take it from here:

 “Over the last several years I have had the opportunity to get to know a true gentleman, Mr. Richard Levick, Esq. Richard is a leading figure in the crisis communication world and his firm has the tagline, "Fixing the Impossible." 

We live in tumultuous, even crazy times where a slip of a tongue can leave a person branded or ruined by the social media mob. Recently, Richard and I were featured in a story about public figures, beseeched by social media commandos for alleged current or past sins, being too quick to issue public mea culpas.  We were asked to offer up our expertise; a punch line from the article was don't apologize if you haven't done anything wrong. How many times has Sorry Works! offered the same advice to physicians and nurses dealing with angry patients or families?  Don't fall on your sword to appease an angry family unless you really screwed up?  Be quick to empathize, but slow to apologize; wait for the review before owning a situation.  

A couple weeks ago Richard authored an essay on empathy entitled "Amazing Grace" in which he wondered aloud if historical figures such as Mahatma Gandhi, Winston Churchill, and Eleanor Roosevelt would have survived in today's social media environment. He could have included JFK along with many others into that mix. Richard argued that these luminaries were loaded with sins but were afforded the opportunity to evolve and continue serving. The title of his essay -- Amazing Grace -- is taken from the beloved hymn, which was written by John Newton, a slave trader turned abolitionist. Indeed, so many historical figures are imperfect, messy souls who did some extraordinary acts that continue to evolve and shape our lives today. 
 
For Richard, empathy is not being quick to judge, looking at the entire body of work that constitutes a person, and providing space and time for the good to outweigh the bad present in each of us. Consider his words: "There is an inner peace that comes with being around people who accept, do not judge, listen and work to make the world a better place. It is always quite something to be around them."
 
For years at Sorry Works! we have talked about the need to empathize, including saying "sorry" after something goes wrong along with staying connected with patients/families, honestly reviewing a situation, and proactively fixing problems. Richard Levick reminds us empathy is much more. It's how we look at people, feel about them, and treat them. Do you empathize with your patients and families?  They are not perfect, but God put a heart beat in their chest.  How do we look at physicians and nurses, especially those who have made a mistake?  God put a heart beat in their chest too. 

I will close this essay with a lesson taught to me by the owner of a large nursing home chain.  This gentleman told me he is slow to fire or doing anything punitive to a front-line staff member who made an honest mistake and is contrite. "I would never fire a nurse who made a medical error and felt terrible about it. To fire that person would be throwing away my investment. Not just the investment I made in hiring and training that person, but also the investment that the nurse will likely never make the same mistake again. I have a great employee who is going to be extremely careful going forward...why would I fire that person?" exclaimed the nursing home owner. 

That's empathy, and it's what Richard was talking about in his essay with giving individuals the chance to evolve and become the people God intended them to be.”

Thanks Doug!

Empathy is more than just sensing the other emotionally and understanding their point of view cognitively: there is an expectation that we will act on that sensing and understanding, and treat them with compassion. At times that means we are more accepting and less judgmental of one another’s imperfect past.

Source: Doug Wojcieszak, www.sorryworks.net

Empathy is the skill of the future

Why you should use empathy in business: Is there a place for empathy in the workplace? Google recently identified empathy as THE difference maker. Why is empathy important in business and what does these new statement from Google and Adobe mean for business? In this video Joshua Freedman, Six Seconds' CEO, talks about why you should use empathy in business, and explores 3 obstacles leader face that will help you understand how you can use empathy to get better results for yourself for your team and for your organization.

Six Seconds, The Emotional Intelligence Network